The Gadfather.
Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, and advisory fellow at the Center for Inquiry. Dr. Saad was an Associate Editor of Evolutionary Psychology (2012-2015) and of Customer Needs and Solutions (2014- ). Dr. Saad has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California-Irvine.